How digital story proposal get results?

        Before attending to RMIT to do the Master course in Media, all I knew about computer skills were Microsoft Office and several Adobe Photoshop simple tools, in which I am sure that people working in office related jobs must have basic knowledge. Now I have to combine creativity with technology to generate a digital story proposal, which is absolutely my new challenge.

Project Link



Web-page Proposal Layout

     I have never thought that I would study HTML. Therefore, a part of my assignment which I had to create HTML page literally got me not only complexed, but also excited. Learning how to write HTML basic codes is not that complicating, but I found it difficult to memorize the syntax. There are many of them, I could only remember to “open then close the tag”.

     The CSS was troublesome as well. Retaining HTML syntax was hard, CSS was even harder. Not only did I have to know how to design HTML page but also to define which style most suited my purpose. However, I have created my own list of the syntax to help me write and design the proposal page effectively. In my point of view, I am so thankful that this task of the assignment gave me a chance to gain a new IT skill to support my future career pathway.

Finally, I can write HTML and CSS code!


Proposal Content

     We formed a group of three. Miro was assigned to do the image, Hannah took responsibility to create proposal page, and I was in charge of writing. Researching took me a lot of time. I was struggling with time management because of the deadline. Eventually, we created a short motivational video idea of educating young adults how to respect and love their inner beauty. Yet, I was so confused about marketing blurb and synopsis. I wondered if they were the same. Fortunately, I received a really quick response from one of my lectures and yes, marketing blurb is synopsis. And how to write a synopsis for a beginner?

     Writing a video synopsis is not simple. It is the most critical element of our proposal. It tells how compelling the project is and reveals how passionate the video makers are. I have read an article written by Aaron Sorkin, he indicated that, ‘Ensure it is a compelling read. Every word counts, so avoid using two words if one will do. Ensure the exact right words are used, in order to tighten up the prose.’ This is particularly true. The synopsis should be as enthralling and detailed as I can make it in the limited amount of space I have available. The content has to be brief but adequate, a redundant and overflowing synopsis might be boring.

     I found that Ashley Scott Meyers’ research, ‘Always stay focused on exactly what you’re trying to do with this synopsis which is to get people to request the full screenplay.’ Whether the writer produces his/her project, an attractive and curious synopsis will get results. Readers ‘don’t just want love, they want PASSION. They don’t just want fear, they want TERROR. They don’t just want sadness, they want EMOTIONAL DEVASTATION.’ As the proposal counts contracts, what remains must be concentrated and deliver a strong visceral impact. Therefore, if the synopsis is dynamic and is strategically placed, it will remain active in the readers’ mind.


Group Work

     Ironically, we were a low-budget producer. We decided to do the shoot for the media production image in Miro’s apartment. We had nothing but a blank white wall background and our own cosmetics to the make a scar for Hannah (Hannah is the actress). Because we did not have the proper materials, I used tissue with false eyelashes glue and lipsticks. Nevertheless, the result was not too bad. Miro used Photoshop to insert some effects and finally we had our image for the video proposal.

Video Proposal Image

     Furthermore, Hannah was appointed to do the IMDB page but she did not use OS X, therefore both I and Hannah had to create IMDB drafts and then called out for a group meeting to help each other combine and design the page.


     Overall, a high-standard Digital Story Proposal requires a lot of time and effort. All elements need to be in a total unity. And to accomplish these factors, students in general and myself in particular need to harmonize creative and technological skills, in order to have my following Digital story Proposal stood in a certain place of the media industry standards, and last but not least, get results.


Ashley Scott Meyers. (n.d.) . Writing a synopsis for your screenplay. <

Aaron Sorkin. (n.d.). How to Write a Screenplay Synopsis. <

Marg Gilks. 2001. How to Write a Synopsis. <

Wesley K. Andrews. 2014. Writing The Perfect Blurb. <

O’Brien Browne. 2015. Selling You: Creating a Winning Professional Bio or Blurb. <





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