Social Media has never been as powerful as today. One of the element contributing to its successful is the bloom of Social Networking Sites.
According to DreamGrow, Facebook, YouTube, Instagram and Twitter are the most popular. Not only young people who spend 1 hour/day surfing social network sites in average for entertainment, but also adults who look for knowledge and information. Therefore, the fastest way to approach target audience is to launch your content through social network.
First of all, spending hours researching, analysing, and creating compelling content to help us reach whatever content marketing objective we have is a must do. Before we get deep into social media tactics, ensure we are planning out our content, and our social media updates on an editorial content calendar. This will ensure every single piece of contents gets properly promoted in an organised manner.
I actually have been through this matter before. I have my personal Facebook with nearly 80 thousand followers. Every post had 6 to 12 thousand likes with hundred of comments. I got numerous of products advertising contracts. And I have to say, I earned good money by promoting cosmetics and healthy products on my Facebook. New contract came every week, all I had to do was to post the image and information of clients’ products, wrote some reviews then got paid.
However, there was a period of time I was a little bit “laid-back”. I did not spend much time in building content, it got less interesting and the number of times I got “disappear” on Facebook increased regularly. It has brought its consequence until now. My content is less popular than ever, the number of people following my daily post has dropped day by day.
Therefore, it does not matter if you are promoting your business or your own personal content when comes to social networking sites. Rich and attractive content must be researched and created. Ensure your daily update to engage permanent audience.
Secondly, embracing the visual is a core element contributing to successful content promotion. We all know tweets with images get more engagement. We have known that pictures on Facebook get more engagement. And with other popular social networks such as: Pinterest, Instagram and Snapchat, are based entirely on images. Create not only a branded feature image to share with our post, but also create seperate images for each of the main points so they can be shared when we repeatedly post them to social media.
Finally, share our content at the right time. I always share my content on Facebook at 8pm. I have made some experiment of posting content at day time. And the result turned to be really different. My content was so much more approached at night time than day time. Though this tip may seem like common sense, many content marketers actually overlook this simple concept. For maximum engagement, the content we are sharing needs to reach as many people as possible, so we have to go where the crowd is and when they are online and active. Then we can compile a posting schedule to ensure we post during a certain time of day.
This is what I have in mind for a long time in order to get my audience back to my social networks. And these tips not only work in marketing personal content but also in business. By utilising these above tips to promote my social media content, I ensure that I would be well on my way to generating a lot more traffic from social media for my content.