How To Make Your Content Popular?

Social Media has never been as powerful as today. One of the element contributing to its successful is the bloom of Social Networking Sites.

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According to DreamGrow, Facebook, YouTube, Instagram and Twitter are the most popular. Not only young people who spend 1 hour/day surfing social network sites in average for entertainment, but also adults who look for knowledge and information. Therefore, the fastest way to approach target audience is to launch your content through social network.

First of all, spending hours researching, analysing, and creating compelling content to help us reach whatever content marketing objective we have is a must do. Before we get deep into social media tactics, ensure we are planning out our content, and our social media updates on an editorial content calendar. This will ensure every single piece of contents gets properly promoted in an organised manner.

I actually have been through this matter before. I have my personal Facebook with nearly 80 thousand followers. Every post had 6 to 12 thousand likes with hundred of comments. I got numerous of products advertising contracts. And I have to say, I earned good money by promoting cosmetics and healthy products on my Facebook. New contract came every week, all I had to do was to post the image and information of clients’ products, wrote some reviews then got paid.

However, there was a period of time I was a little bit “laid-back”. I did not spend much time in building content, it got less interesting and the number of times I got “disappear” on Facebook increased regularly. It has brought its consequence until now. My content is less popular than ever, the number of people following my daily post has dropped day by day.

Therefore, it does not matter if you are promoting your business or your own personal content when comes to social networking sites. Rich and attractive content must be researched and created. Ensure your daily update to engage permanent audience.

Secondly, embracing the visual is a core element contributing to successful content promotion. We all know tweets with images get more engagement. We have known that pictures on Facebook get more engagement. And with other popular social networks such as: Pinterest, Instagram and Snapchat, are based entirely on images. Create not only a branded feature image to share with our post, but also create seperate images for each of the main points so they can be shared when we repeatedly post them to social media.

Finally, share our content at the right time. I always share my content on Facebook at 8pm. I have made some experiment of posting content  at day time. And the result turned to be really different. My content was so much more approached at night time than day time. Though this tip may seem like common sense, many content marketers actually overlook this simple concept. For maximum engagement, the content we are sharing needs to reach as many people as possible, so we have to go where the crowd is and when they are online and active. Then we can compile a posting schedule to ensure we post during a certain time of day.


This is what I have in mind for a long time in order to get my audience back to my social networks. And these tips not only work in marketing personal content but also in business. By utilising these above tips to promote my social media content, I ensure that I would be well on my way to generating a lot more traffic from social media for my content.

Code with Anna and Elsa

Elsa and Anna Snowflake is an exercise which you can learn the basics of how to code. This programming concept interests you while spending an hour playing game, it is actually the moment that you realise you have finished an hour of code.


Everybody knows Elsa and Anna, of course. The way these two Disney Queens of Arendelle moving around depends on how you create the snowflakes and patterns. Traditional programming is in text, but they use visual blocks that you can drag and drop to create codes. This is another impressive element of Elsa and Anna Snowflake exercise. Within one hour, you will do 20 different exercises of code, from simple to more complex.

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Beginning with the left screen, this is the ice surface where you run your program. You will follow the instruction below to finish each level.

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There is a toolbox in the middle. We can use these blocks to tell Elsa what to do.

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The workspace on the right is where you build your program


Puzzles

From Puzzle #1 to #3, Elsa shows you how to create a single line to a square.

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In Puzzle #4, you know how to make a square with “repeat” function, which uses fewer codes. Insert number of times you want to loop the block inside it to make a square. This is a really important function to save you time writing too many unnecessary repeated codes.

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Puzzles #5 to #9 show you how to use “repeat” to create more complex codes.

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Puzzle #10, #11 andp10-11-12 #12 use a repeat to create a parallelogram. It’s just like a rectangle but has different angles.

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Since Puzzle #13, you learn how to “repeat” to draw a circle and overlapping circles.

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You can make circles in different sizes in Puzzle #16 and #17.

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Puzzle #18 and #19 show you how to create a snowflake branch. Be free to create a winter wonderland in Puzzle #20.


After one hour of code, I finished 20 different exercises with “Code with Anna and Elsa”. This is a great way to know not only about math, logic, creativity, but also introductory computer programming.

I guess the most basic Javascript codes are Repeat and Loop.  It can make the work efficient. Without repeating the same thing many times, Loop and Repeat are used to increase productivity at work. Even if you decide to duplicate some code a few times manually, this approach doesn’t really work in practice.

The number of times you will need to duplicate your code will vary based on some external factor such as the number of items in a collection of data, results from a web service call, the number of letters in a word, or even in Video and Computer game programming. It would be terrible if you copy and paste something a few hundred or thousand times in order to repeat something.


“Code with Anna and Elsa” is a really handy and interesting program. It inspires people to learn code and especially is well recommended for young girls with these two popular Disney characters.

Peer Feedbacks

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“Who is Annie?” is a short Docu-drama video made by Priyankar Ray, Annette Omondi and Nick Chan.

The story raises a really common problem that needs to be solved thoroughly. Domestic violence, which is also known as intimate partner violence, is a form of violence that can occur within any relationship. Their video particularly focuses on a couple. The image of an abusive husband is pretty ordinary in not only a particular country but also every where in this world.

The idea of the character “Annie” is really engaging, especially when they mentioned Annie could be your friend, your mother, sister or your neighbour. Annette plays as Annie, who suffers those painful slaps from his husband, David (played by Nick).

One moment you find yourself the happiest person coming home and enjoying a glass of wine with your husband. Nothing could be more touched when he brings you breakfast. But I guess nothing can last forever. It changes too fast that you have not realised whether what is real. Starting with arguments, then followed by domestic violence.

A one minute feature-length is perfect for a short docu-drama video, especially when they intended to promote “Who is Annie?” on social network sites. Nowadays, plenty of videos can be found on internet and the audience may “jump” into another one if the duration is not short enough.

The acting of Annette and Nick were naturally and convincing. But somehow it remains a little bit of awkward feelings. They perhaps did it intentionally. I find it interesting and less intense when tracking a really serious problem. However, if they could follow one specific style, by style I mean a profound concept or to make it a real “parody”, then the video would engage audience exactly the way they wanted.

The post production was designed to match their purpose. The beginning is edited with bright colours then switches to fade tone when they gradually reduced its saturation until it is black & white. This intention which is attached with background music emphasises the moment when the domestic violence starts.

In conclusion, their video is well organised and definitely will engage target audience. I would love to follow their products if they come up with more series of “Who is Annie?”.


 

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“Along came Pokemon Go” is produced by Truc Lam, Ming Yang and Xiao Tao Bian. This trendy video will make you laugh at first second when focusing on what troubles this “taking-over-the-world” game can cause you.

For those who are addicted to Pokemon Go, you will find the video content really familiar. They generated the story with a young couple. Bruce, an ideal boy to love, has ruined his relationship by spending too much time playing game and totally ignored his girlfriend. I guess “karma” is always right, what goes around, comes around. By the end, she got into Pokemon Go and paid no attention to him no matter how hard he tried to get her back.

The storyline is easy to follow. The speed of the video was increased to create a fast-forward effect. This technique definitely brings humours to the audience. The one minute and a half video has no specific dialogue accept for some sound effects and funny background music. It reminds me of successful silent movies with subtile by Charlie Chaplin.

The aim of this video is to raise awareness among young game players about its addiction negative effects and and why they should keep a balance between gaming and their real life. “Along came Pokemon Go” will ensure to interest young people and adults as well. However, this kind of trendy issued product should be launched at the right time to avoid “out of dated” matter due to its temporary tendency.

A Short Film Idea

Making a short film is a great training ground for getting your feature made, seen and sold.

Jason Brubaker


Proposal Page

How to convey a message to the audience through a 90 second feature-length film is challenging.

It was in the suite of RMIT, we formed a group of three, all girls. I was assigned to write the script and direct the film, Miro was the cameraman and Hannah was the actress.

Before carrying out all the equipments and shooting our first short film, we planned to produce an inspirational video motivating people with their inner beauty. The feature-length for a 3-member filmmaking crew was limited, therefore we had difficulties of meeting the duration requirement and make the video understandable at the same time.

I needed to focus on a film idea that we could tell in a minute and a half. The story needed to be interesting but not too complicating, otherwise the audience would have no clue about what we tried to say. We determined the genre, asked ourselves a question: “What story can attract audience in 90 seconds?”.

I came up with a suggestion of making a motivational story about the girl who handles the mockery from surrounding people because of her scar. The story is her narration, how she has dealt with criticism and gained confidence to find herself and “the one”.

Kathryn Burnett has stated “There’s no time to develop an elaborate plot, a raft of characters or lengthy set ups.”  This is particularly true in producing a short movie. Most of what filmmakers do is to become a storyteller. With the discriminating taste that has been acquired by most film viewing audiences, even on YouTube, it’s wise to leave the more sobering ideas to those that can spend millions of dollars telling their story. And in our case, I did not have much time to tell everything.

Whether it is a fiction-story or an abstract video, one core idea must be concentrated. Therefore, the film mostly focuses on one character only. Two-third of the length aimed at the protagonist, the rest presents the extras and her “the one”.

Robert Hardy also said , “Write what you know.” There is no doubt to agree. Storyteller should draw from their own experiences to create believable scenarios and authentic characters. Although what happens in a movie is not reality, the story line must be convincing to persuade the audience what we want them to know. Therefore, I created this character managing her issue, which is one of the most common concern when teenagers and young women feel insecure about their appearances.


The meaning of this inspirational video is hoped to spread out a message to motivate people build confidence and maintain a positive attitude. People who are struggling with inferiority complex of outward aspect should find the video helpful and a motivation to overcome their problems. The video also recommends that judging by looks has never been considered as encouragement.

Although I am not totally satisfied with our product, this is a great opportunity for me to step in specific filmmaking and media industry in general. More research about film technique will be implemented to produce better product in the future.

Watch in Youtube!


References:

Elliot Grove . 2015. 19 Great Ways to Brainstorm short film ideas. <http://www.raindance.org/19-great-ways-to-brainstorm-short-film-ideas/.

Jason Brubaker . 2016. Making A Short Film: 5 Tips For New Filmmakers.                                          < http://www.filmmakingstuff.com/filmmaking-lesson-8-make-some-short-films/.

Robert Hardy. 2015. 9 Quick Tips for Coming Up with Great Short Film Ideas. <http://nofilmschool.com/2015/08/9-tips-coming-great-ideas-short-films.

Kathryn Burnett. 2015. Writing a Short Film.                    <https://www.filmsourcing.com/writing-a-short-film/.

How digital story proposal get results?

        Before attending to RMIT to do the Master course in Media, all I knew about computer skills were Microsoft Office and several Adobe Photoshop simple tools, in which I am sure that people working in office related jobs must have basic knowledge. Now I have to combine creativity with technology to generate a digital story proposal, which is absolutely my new challenge.

Project Link

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Web-page Proposal Layout

     I have never thought that I would study HTML. Therefore, a part of my assignment which I had to create HTML page literally got me not only complexed, but also excited. Learning how to write HTML basic codes is not that complicating, but I found it difficult to memorize the syntax. There are many of them, I could only remember to “open then close the tag”.

     The CSS was troublesome as well. Retaining HTML syntax was hard, CSS was even harder. Not only did I have to know how to design HTML page but also to define which style most suited my purpose. However, I have created my own list of the syntax to help me write and design the proposal page effectively. In my point of view, I am so thankful that this task of the assignment gave me a chance to gain a new IT skill to support my future career pathway.

HTML&amp;CSS
Finally, I can write HTML and CSS code!

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Proposal Content

     We formed a group of three. Miro was assigned to do the image, Hannah took responsibility to create proposal page, and I was in charge of writing. Researching took me a lot of time. I was struggling with time management because of the deadline. Eventually, we created a short motivational video idea of educating young adults how to respect and love their inner beauty. Yet, I was so confused about marketing blurb and synopsis. I wondered if they were the same. Fortunately, I received a really quick response from one of my lectures and yes, marketing blurb is synopsis. And how to write a synopsis for a beginner?

     Writing a video synopsis is not simple. It is the most critical element of our proposal. It tells how compelling the project is and reveals how passionate the video makers are. I have read an article written by Aaron Sorkin, he indicated that, ‘Ensure it is a compelling read. Every word counts, so avoid using two words if one will do. Ensure the exact right words are used, in order to tighten up the prose.’ This is particularly true. The synopsis should be as enthralling and detailed as I can make it in the limited amount of space I have available. The content has to be brief but adequate, a redundant and overflowing synopsis might be boring.

     I found that Ashley Scott Meyers’ research, ‘Always stay focused on exactly what you’re trying to do with this synopsis which is to get people to request the full screenplay.’ Whether the writer produces his/her project, an attractive and curious synopsis will get results. Readers ‘don’t just want love, they want PASSION. They don’t just want fear, they want TERROR. They don’t just want sadness, they want EMOTIONAL DEVASTATION.’ As the proposal counts contracts, what remains must be concentrated and deliver a strong visceral impact. Therefore, if the synopsis is dynamic and is strategically placed, it will remain active in the readers’ mind.

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Group Work

     Ironically, we were a low-budget producer. We decided to do the shoot for the media production image in Miro’s apartment. We had nothing but a blank white wall background and our own cosmetics to the make a scar for Hannah (Hannah is the actress). Because we did not have the proper materials, I used tissue with false eyelashes glue and lipsticks. Nevertheless, the result was not too bad. Miro used Photoshop to insert some effects and finally we had our image for the video proposal.

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Video Proposal Image

     Furthermore, Hannah was appointed to do the IMDB page but she did not use OS X, therefore both I and Hannah had to create IMDB drafts and then called out for a group meeting to help each other combine and design the page.

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     Overall, a high-standard Digital Story Proposal requires a lot of time and effort. All elements need to be in a total unity. And to accomplish these factors, students in general and myself in particular need to harmonize creative and technological skills, in order to have my following Digital story Proposal stood in a certain place of the media industry standards, and last but not least, get results.

REFERENCE:

Ashley Scott Meyers. (n.d.) . Writing a synopsis for your screenplay. <http://www.sellingyourscreenplay.com/how-to-sell-your-screenplay/writing-a-synopsis-for-your-screenplay/

Aaron Sorkin. (n.d.). How to Write a Screenplay Synopsis. <https://sites.google.com/site/allaboutwritingscreenplays/the-screenwriters-synopsis.

Marg Gilks. 2001. How to Write a Synopsis. < http://writing-world.com/publish/synopsis.shtml.

Wesley K. Andrews. 2014. Writing The Perfect Blurb. < http://westarts.org/western-ways/content/writing-perfect-blurb.

O’Brien Browne. 2015. Selling You: Creating a Winning Professional Bio or Blurb. <http://www.huffingtonpost.com/obrien-browne/selling-you-creating-a-wi_b_6502580.html.

 

 

 

 

What makes Silent Film interesting?

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Watch this video on Youtube: Important Package


 

By Silent, I mean No-dialogue.

In the film industry, cinematographic works which have no dialogue but only background music and sound effects, had a period of prosperity in the late 19th and early 20th century. However, with the growth of “talking pictures”, the artistic quality of silent film decreased in later years, and eventually was replaced by the new “talkies” in the late 1930s. Therefore, what techniques of silent film production should we consider to make it come back and engage its audience?

I came to this question when I joined a group with other three students. We had a four-photo and a short film project called “Melbourne Noir” and each of them needed to shoot in one hour. There were not too many difficulties to say about taking pictures, except for filming, since the only film equipment we had was our mobile-phone, not a professional camera or sound recorder. Then we had to make a decision, silent film. By silent, I mean no-dialogue.

Things started to be uncertain. We were struggling to determine what to film, where to film, and what was the most important factor to make silent film interesting. It may depend on the content, the actor/actress’s performances, post production, including background music and sound effect. Eventually, we reached our conclusion with a mystery but still coherent no-dialogue film. The film not only had to be penetrating, logical, and understandable, but also artistic and attractive. This was a demanding task.

I found that Karlanna Lewis’ (2015) research, ‘Story can make or break any film, but this is especially true with silent movies. With silent films, no room exists for dull expositions.’ This is particularly true. Silent film reaches audience by its visual elements. Hence, an engaging story can not lack of movement and unpredictable ending.

When we shot the first scene of Melbourne Noir film, a decision about one minute footage had been made. Lewis indicated that, ‘Be daring with different editing techniques. Experiment with reversal, slow or fast motion, cuts, collage and layering.’ And a fresh and mystery feeling was created when I added a fast motion on the first seconds of the film, in contrast to the following slow motion footage.

Furthermore, sound and music is also one of the most significant components contributing to the success. ‘In fact, silent movies were once the greatest employer of instrumental musicians’, Lewis said. The emotion of the film has a lot to do with the music, especially when there is no one talking during the whole film, sound must be integrated at the right time, right place and music must have ups and downs to bring dramatics.

However, in my point of view, what makes a most accomplished silent film is the actor. Ray Milland, ‘who had delivered a master class in how to deliver emotion without the need for words’, as Allan Fields (Nuclear physicist/spy for the Soviet Union) in The Thief, a 1952 silent American noir film. I get to know the character and the story through the fear in his eyes and the way he became a thief. With a silent film actor, every gesture, movement, every facial expression must be very subtle and  detailed to make the audience emotional and empathetic, as if they were the characters in that film.

In term, I realize that, to make a successful and interesting silent film, it is required the contribution of many film production departments. A lot of elements need to be in harmony to create a total unity. And to accomplish these factors, students in general and myself in particular need to practice micro and macro research skills, in order to have my product stood in a certain place of the media industry standards.

‘How can the serious screen student resist watching the baby steps, the vitality of childhood, the awkwardness of adolescence, when it is all there, waiting for his attention. How can you love cinema without loving silent film?’

Peter Reiher

 

References:

Karlanna Lewis. 2014. 8 TIPS FOR MAKING SILENT MOVIES. <http://www.raindance.org/making-silent-films-today-8-tips/.

Keyleigh. 2012. SILENT MOVIES AND THEIR TECHNIQUES. <https://representationsofantiquity.wordpress.com/2012/03/04/silent-movies-and-their-techniques/.

Peter Reiher. 1994. SILENT FILMS – ARE THEY WORTH THE WATCHING?. <http://lasr.cs.ucla.edu/reiher/film_miscellany/silent.movies.html.

Tony D’Ambra. 2013. THE THIEF: SILENCE IS GOLDEN. <http://filmsnoir.net/film_noir/the-thief-1952-silence-is-golden.html/.